If you have any pulse of the American craft beer industry, you will know that Dark Lord Days (DLD) is coming up Saturday, April 24th, 2010 at Three Floyds Brewing. Tickets went on sale about a month ago raising the ire of a many of beer geek as the ordering system couldn’t handle the load/demand in the 50+ minutes it took for tickets to sell out.
I was fortunate enough to get tickets and will spending the day in the parking lot with friends and all the beer geeks there to partake.
There is one group of people I don’t look forward to seeing out there: the ones who buy with intent on making money. In case that wasn’t clear, I am talking about the people you see on ebay selling these bottles of beer for at least three times what they paid. There are many people that would like to have those tickets just so they can have a chance to try the beer behind the tickets.
DLD is one of the American craft beer industries biggest events each year in the midwest and to be “cheated” out of a chance to have one bottle of this beer because someone wants to take advantage of the system sucks.
I have already promised half of my bottles to trading friends. Not for a big loot of my friends, but $4$. Why? They are my friends and they will scratch my back when they get a limited release.
That’s what it means to be a beer geek: share and pure enjoyment without the thoughts of raking others over the hot fire. Enjoy!