There are so many great things going on in the American Craft Beer industry. I am always looking at ways that allow me to get the word out. Stumbling on the Alcohol and Tobacco Tax and Trade Bureau (TTB) site was a process of stumbling around due to an idea that came from looking elsewhere (see the Why American Craft Beer Label? section).
The American Craft Beer labels are a cool segment of the industry. After all, they are the visual portion of the fruits of a breweries labor prior to seeing the beer. Flashy labels, in a very crowded craft beer section of the beer store, can mean the difference between sitting on shelf and being purchased. Especially when most people are visual.
Now that I have a process in place to quickly get the monthly approved Illinois Craft Beer labels, I will be back filling to the beginning of 2020. If time permits, I may begin to list other states as well.
The goal is to have a list of Illinois craft beer approved labels early the month after they are approved. June should be out soon.
Why American Craft Beer Labels?
I am late to the game, but I just started playing around with the Untappd app on my phone. They have a ton of nice features (no I am not sponsored by them). In looking at some of the features, I noticed that the pictures for their beers are the labels, not actual photos. The pictures of the establishments (they call them breweries/venues) are typically the logos for the establishment.
On top of that, they use the same size for all logos: beers, breweries, and venues. This makes display on the web or the application damn easy. Very smart!
Thinking on my toes, I determined there had to be a way that they get all those labels. I had to search, that’s when I happened upon the TTB site.
May 2020 Illinois Craft Beer Approved Labels
Below are the May 2020 Illinois craft beer approved labels. Some statistics to start:
There were a total of 64 approved labels for Illinois Craft Beer in May.
46 of those labels are below as the others were considered to be keg labels, making them somewhat boring, and, as a craft beer enthusiasts, I don’t think we see many kegs.