American craft beer prices is the one constant that Rich and I discuss when getting together. I have also brought up American craft beer prices on the blog before (hard to believe it has been that long).
For some five years or more it seems to me that the local beer store chain charges more for all their beers than any of the other stores. I am not talking a quarter or fifty cents more, but typically couple of bucks more on bombers over $10 and the same for six packs. Their prices are more on par (and sometimes still higher) with the Mom-and-Pop one-off beer stores.
I went to high school and college. I had to take the introductory level macro- and micro-economics classes. I thought I understood the basics of supply, demand, buying power, etc.
Logic suggests that the large chain should buy cheaper, passing along those savings as lower prices to consumers. Why should my bottle/can of beer cost 20, 30% or more at the chain than other stores? Greed and lack of respect for the consumer (and, from talking to employees, lack of respect for them as well).
Recently my wife stopped at a beer store in southern Indiana. She purchased a couple of beers that I could get locally. The bomber was $8.48 for FFF. I pay $10 or $11 at the chain (I don’t anymore as it is too expensive). The other thing: if you buy six or more bombers, you get a 10% discount on purchases. Go figure: buy in bulk, save money.
Unfortunately, said chain is the only decent American craft beer store within 60 minutes. I home brew more than I buy and, when I buy, I buy reluctantly, choosing do it yourself six packs for $10 (still over priced). Enjoy!
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